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Product-Led Growth (PLG) is one of the most talked-about strategies in SaaS, and one of the most misunderstood. Founders hear the term and reduce it to a pricing model, or a free tier, or the idea that a great product will grow itself through word-of-mouth alone. It's not like that. PLG is a company-wide strategy that positions the product as the key driver of acquisition. This article breaks down the most common misconceptions, what PLG actually involves, and where to start if you are serious about it.

The European Accessibility Act (EAA) is kicking in on June 28th, 2025 and it is going to change the game for businesses in the EU when it comes to digital accessibility. From e-commerce sites and mobile apps to banking platforms and PDFs, accessibility is ...