Some bites of what I've been creating

Designing something that makes your product valuable.

Designing something that makes your product valuable.

Trustleads Website

A B2B service website revamp to improve acquision

  • Reduce Customer Acquisition Cost up to 60% embedding growth-driven strategies.

  • Increase Customer Lifetime Value up to 25%, improving experience and services.

  • Organic traffic growth from 2.3%, improving accessibility, architecture and SEO.

Trustleads Website

A B2B service website revamp to improve acquision

  • Reduce Customer Acquisition Cost up to 60% embedding growth-driven strategies.

  • Increase Customer Lifetime Value up to 25%, improving experience and services.

  • Organic traffic growth from 2.3%, improving accessibility, architecture and SEO.

Product Strategy

Data Analysis

UI Design

Service Design

Content Strategy

Low-friction airline booking, designed for conversion

Intuitive Booking Experience designed for convertion

  • 60% reduction of time-to-purchase by optimising Information Architecture

  • 44% of the home screen dedicated to booking actions to increase user engagement

  • Redesign a scalable system with +270 UI components


Low-friction airline booking, designed for conversion

Intuitive Booking Experience designed for convertion

  • 60% reduction of time-to-purchase by optimising Information Architecture

  • 44% of the home screen dedicated to booking actions to increase user engagement

  • Redesign a scalable system with +270 UI components


Product Strategy

UX Research

IA

Interaction Design

Prototyping

Mobile-First Destination Wedding Website

Leading a cross-cultural MVP website from scratch

  • Led design and coordination for a 4-language, mobile-first MVP website

  • Collaboration strategies cut dev workload by over 34% in ~300 volunteer hours

  • Post-launch usability sprint driven by screen recordings and heatmaps

Mobile-First Destination Wedding Website

Leading a cross-cultural MVP website from scratch

  • Led design and coordination for a 4-language, mobile-first MVP website

  • Collaboration strategies cut dev workload by over 34% in ~300 volunteer hours

  • Post-launch usability sprint driven by screen recordings and heatmaps

Product Strategy

Cross Collaboration

UI Design

Responsive Design

IA

Portfolio Developer

Accessible-First UI for personal branding

  • WCAG AA/AAA colour system across dark and light modes

  • Responsive landing page with interactive components

  • Conceptual brand identity designed for online presence

Portfolio Developer

Accessible-First UI for personal branding

  • WCAG AA/AAA colour system across dark and light modes

  • Responsive landing page with interactive components

  • Conceptual brand identity designed for online presence

UI Design

Accessibility

Responsive Design

Style Guide

Wireframing

"So first of all, you've annotated pretty much for how everything should function and how users navigate through the prototype, so you've got your navigation and your functional elements covered. You've also got great validation rules, so you have your details, such as the items you're displaying in your drop-downs, and especially where information is required, you're specifying what those rules are for input."

"So first of all, you've annotated pretty much for how everything should function and how users navigate through the prototype, so you've got your navigation and your functional elements covered. You've also got great validation rules, so you have your details, such as the items you're displaying in your drop-downs, and especially where information is required, you're specifying what those rules are for input."

"So first of all, you've annotated pretty much for how everything should function and how users navigate through the prototype, so you've got your navigation and your functional elements covered. You've also got great validation rules, so you have your details, such as the items you're displaying in your drop-downs, and especially where information is required, you're specifying what those rules are for input."

How's your next project going?

Whether you’ve got a project in mind, want to join forces, or just feel like saying hi, there are some options to reach out: